Deutsch NY and WaterIsLife have partnered to take portraits of various Omo Valley tribal families in Ethiopia.
The effort was part of ‘The Last Family Portrait’ campaign which aimed draw attention to the lack of clean drinking water in Sub-Saharan Africa.
The idea behind the campaign is that these may be the first and last family portraits the subjects ever take.
Families were photographed in front of a marbled blue backdrop in and near their villages.
“The conditions were harsh. We had to bring the portrait studio to them and choose their poses carefully,” said the project’s photographer, Neil DaCosta. “There’s a fine line between tasteful and tacky family photos. Due to the emotional nature of this project, we were careful to stick with the former.”
The print campaign will run in many publications including Bloomberg, The Economist, and Forbes.
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